What is an Exclusion Filter?


It's easy to get excited when a short link attracts significant traffic volume. However, if a large portion of that is you and your team testing, checking, and navigating the URL, it can create a misleading impression of inflated site action. This is a pitfall that can be avoided with the use of an exclusion filter.

Have you ever heard the expression, "Garbage in, garbage out?" Well, self-generated traffic fits that description if you count it as a legitimate business interest (only customers and prospects can provide). That's where the Exclusion Filter steps in.

It's an IP address filter designed to prevent your own traffic from skewing the click metrics. In other words, it allows you to filter out clicks from your home or work IP addresses. To reiterate:

See Also: